Write landing page copy that converts

Describe your product and audience. Get a landing page copy structure with headlines, hooks, benefits, social proof placement and call-to-action wording.

How to use it

1. Define product and audience Write down your product or service, its core value proposition and specific details about the target audience.
2. Fill in the form and run it Enter the product and audience details. One run gives the full copy structure.
3. Review and implement Adapt the structure to your page layout and replace general claims with your own specifics and proof.

The prompt

You are a conversion copywriting expert. Write a comprehensive landing page copywriting structure for a [PRODUCT/SERVICE] targeting [TARGET_AUDIENCE]. The structure must contain: 1. Hero section (Catchy headline, subheadline, primary CTA) 2. Pain point section (3 main problems) 3. Solution section (How it works) 4. Social proof layout 5. FAQ section 6. Final CTA section

Example result

1. Hero

Headline: Do the roster in 10 minutes, not on Sunday night.

Subheadline: Shiftly builds your café's weekly roster, sends it to every phone and turns clock-ins into award-ready timesheets, so pay day stops eating your weekend.

Primary CTA: Start your free 14-day trial · No card needed

2. The problems you know too well

1. The roster lives in your head (and a group chat). Someone always misses the update, and you're on the phone at 6 am finding cover.
2. Timesheets don't match reality. Paper sign-in sheets and "I was here till 3" make every pay run a negotiation.
3. Penalty rates are a minefield. Weekends, public holidays and casual loading: one wrong line can cost you more than the software ever will.

3. How Shiftly works

1. Build the week in minutes. Drag shifts onto a grid; Shiftly shows each person's availability and the wage cost as you go.
2. Send it to everyone's phone. Staff get a notification, confirm shifts and swap them with each other. You approve swaps with one tap.
3. Clock in, clock out, done. Staff clock in on the café iPad. Shiftly matches it to the roster and flags anything unusual.
4. Export to payroll. Approved timesheets go to Xero or MYOB with penalty rates applied, ready for the pay run.

4. Social proof (layout)

• Strip of logos: 6–8 local cafés (with permission), greyscale.
• Three short testimonials with photo, name, café and suburb. Ideal quotes cover: time saved on rostering, fewer pay disputes, staff liking the app.
• One number, big: e.g. "Cafés save on average X hours a week". Use your real figure, or leave this out until you have one.
• Star rating from app store or review site, if above 4.5.

5. FAQ

Do my staff need to download an app? They can use the app or just open the link in a text message; both work.

Does it handle penalty rates? Yes. You choose your award and Shiftly applies weekend, public holiday and casual rates to timesheets. Check the rates against the Fair Work pay guides when you set up.

Can I try it before paying? 14 days free, no card needed. Most cafés run two full rosters in the trial.

What does it cost after the trial? A flat monthly price per café, not per employee, so hiring more casuals doesn't raise your bill.

Can I bring my existing roster across? Upload a spreadsheet or photo of your current roster and we'll set up your first week with you.

6. Final CTA

Headline: Get your Sunday night back.

Body: Set up your first roster in under 15 minutes. If it doesn't save you time in the first two weeks, you don't pay a cent.

CTA: Start your free trial · Talk to us first (secondary link to book a 15-minute call)

Assumptions to replace with real details: the 14-day trial, flat pricing, Xero/MYOB integrations and the money-back promise. Never publish a number or integration you can't back up.