CatchCase

Write a cold email sequence with follow-ups

Describe your offer and ideal customer. Get a five-email cold outreach sequence with subject lines, follow-up timing and a polite final email that doesn't nag.

How to use it

  1. Define your target persona Gather key info about your ideal prospect: job title, company size, main pain point and what they care about most. The more specific, the better the output.
  2. Fill in the form and run it Enter your product, the persona and your differentiator. One run gives the full five-email sequence.
  3. Review and personalise subject lines Each email comes with three subject line variants. Pick the most relevant and add a specific detail about the prospect, such as their company name or recent news.
  4. Set up the sequence in your outreach tool Load the five emails into your CRM or outreach tool (Apollo, Instantly, Lemlist…) on the suggested days.
  5. A/B test and iterate After 50+ sends, check open and reply rates. Come back to the chat and ask for rewrites of the weakest emails based on your numbers.

The prompt

You are a senior B2B copywriter. Write a 5-email cold outreach sequence for a [PRODUCT/SERVICE] targeting [JOB_TITLE] at [COMPANY_TYPE] companies with [TEAM_SIZE] employees. The prospect's main pain point is: [PAIN_POINT]. Our key differentiator is: [USP]. For each email, provide: 1. A subject line (3 variants — curious, direct, value-first) 2. Email body (max 150 words, conversational tone) 3. A clear, low-friction CTA Email timing: Day 1, Day 4, Day 8, Day 13, Day 18. Tone: professional but human. No corporate jargon. No generic openers like "I hope this email finds you well." Last email should be a polite breakup message.

Example result

Email 1 — Day 1

Subject lines: Curious: The invoice that's sitting in a ute · Direct: Invoice approvals from site · Value-first: Approvals in one text reply

Hi {{first_name}},

Most finance managers I speak to in construction say the slowest part of paying suppliers isn't the payment, it's getting a site manager to approve the invoice.

Ledgerly sends each invoice to the right site manager as a text message. They reply "Y" from site, and the approved invoice goes straight to Xero. No logins, no chasing.

Is approval delay something your team deals with, or have you already solved it?

{{sender}}

CTA: A one-line reply.

Email 2 — Day 4

Subject lines: Curious: Why your suppliers call on Fridays · Direct: Late supplier payments · Value-first: Paying subbies on time

Hi {{first_name}},

Following up with one number: in our customers' first month, the average time from invoice received to approved dropped from 9 days to under 2.

That matters most with subcontractors, who notice late payments first, and talk about them.

Happy to show you how one of your current invoices would flow through Ledgerly. 15 minutes, on your screen.

{{sender}}

CTA: "Want me to send a couple of times next week?"

Email 3 — Day 8

Subject lines: Curious: What happens when a site manager is on leave? · Direct: Approval rules for each project · Value-first: No invoice gets stuck again

Hi {{first_name}},

A question we hear a lot: "What if the site manager is away?"

In Ledgerly you set rules per project: invoices under $5,000 go to the site manager; above that, to the project manager too; if nobody replies in two days, it escalates to you. Everything is logged, which makes audits much calmer.

Worth a look for your projects?

{{sender}}

CTA: "Reply 'rules' and I'll send a 2-minute video."

Email 4 — Day 13

Subject lines: Curious: Is this on your list for next quarter? · Direct: Timing for AP changes · Value-first: Set up in an afternoon

Hi {{first_name}},

I know changing accounts payable mid-project isn't anyone's idea of fun. Most teams connect Ledgerly to Xero and import their suppliers in an afternoon, and start with a single project before rolling out.

If now isn't the right time, when would be better for me to check back in?

{{sender}}

CTA: Reply with a month.

Email 5 — Day 18

Subject lines: Curious: Should I close your file? · Direct: Last note from me · Value-first: One resource before I go

Hi {{first_name}},

I haven't heard back, so I'll assume invoice approvals aren't a priority right now, and that's completely fine.

If it helps, here's our one-page checklist for speeding up supplier approvals, whether or not you ever use Ledgerly: {{link}}

If things change, just reply to this email.

All the best, {{sender}}

CTA: None needed; the door stays open.

Check before sending: the "9 days to under 2" figure and the approval rules are placeholders for your real numbers and features. Never send a statistic you can't back up.

Related cases