CatchCase

Build a customer persona from real reviews

Paste product reviews from G2, Trustpilot or the App Store. Get a detailed customer persona: who buys, why, their pains, objections and the words they use.

How to use it

  1. Collect 30–50 reviews from one source Copy reviews of your product or a competitor from G2, Trustpilot, the App Store or Amazon. Focus on reviews of three or more sentences.
  2. Paste the reviews and run the case Put all the reviews in one block. The analysis looks for patterns across all of them at once.
  3. Read the persona critically You get demographics, use cases, pain points and loved features with quotes, objections and emotional triggers. Check each against the reviews.
  4. Validate with your CRM data Compare the persona with real customer data in HubSpot or Salesforce: do the job titles match, and do the pain points show up in support tickets?

The prompt

You are a senior market researcher and customer psychologist. I will give you a set of customer reviews. Analyze them and produce a detailed Ideal Customer Profile (ICP). Output the following sections: **Demographics & Role** - Most common job titles - Company size they likely work at - Industry signals from the reviews **Primary Use Cases** (top 3 with frequency estimate) **Top Pain Points** (top 5 — use direct quotes from reviews as evidence) **What They Love** (top 5 positive themes with quotes) **Purchase Objections** (what hesitations appear before buying) **Emotional Triggers** (what language and themes resonate emotionally) **Voice of Customer Phrases** (10 exact phrases to use in marketing copy) Be analytical and evidence-based. Every claim must be supported by patterns in the reviews, not assumptions. --- REVIEWS START --- [PASTE ALL REVIEWS HERE] --- REVIEWS END ---

Example result

Demographics & Role

  • Job titles: owners who still work on the tools: electricians, plumbers, builders, carpenters, a landscaper. They talk about "My apprentices", "my older guys", "My bookkeeper".
  • Company size: sole traders to about 15 staff; most reviewers have 2–12 staff.
  • Industry signals: residential and small commercial trades, work from a van, some rural jobs, use Xero and an outside bookkeeper.

Primary Use Cases

  1. Quoting on the go (3 of 10 reviews): reviews 1, 5, 7.
  2. Invoicing and getting paid via Xero (3 of 10): reviews 2, 4, 10.
  3. Staff timesheets and job notes (3 of 10): reviews 2, 6, 9.

Top Pain Points

  1. Admin eating evenings: "Quoting used to take me two nights a week."
  2. Lost paperwork: "losing job notes on the back of receipts."
  3. Slow payment: "was 3 weeks."
  4. Setup effort: "Took a weekend to set up our price list."
  5. Poor signal on site: "Patchy without signal on rural jobs."

What They Love

  1. Doing admin from the van: "Now I do it in the van between jobs."
  2. Xero integration: "Xero sync is the reason we bought it."
  3. Faster payment: "Average invoice paid in 6 days now, was 3 weeks."
  4. Staff actually use it: "My apprentices actually fill in their timesheets now because it's on their phone."
  5. Looking professional: "Customers love getting a proper quote with photos instead of a text message."

Purchase Objections

  • Price after the trial: "the price jump after the trial was a shock. Almost cancelled."
  • Setup time: "I wish someone had done it for me."
  • Reliability offline: "I worry about losing data."
  • Team adoption: "We tried two other apps first", so buyers have often been burnt before.

Emotional Triggers

  • Getting evenings and weekends back.
  • Pride and professionalism in front of customers.
  • Control and relief around cash flow ("Getting paid faster is the whole point").
  • Not being let down by the team ("the only one my older guys would use").

Voice of Customer Phrases

  1. "in the van between jobs"
  2. "Quoting used to take me two nights a week"
  3. "Getting paid faster is the whole point"
  4. "a proper quote with photos"
  5. "Invoices go out the same day the job is done"
  6. "on the back of receipts"
  7. "My bookkeeper is very happy"
  8. "the only one my older guys would use"
  9. "Worth it"
  10. "it's on their phone"

Ten reviews is a small sample: treat counts as direction. Two objections (trial price, setup help) are things you can fix in onboarding rather than in marketing.